Bajaj Discover 125 launch for dominate the two wheeler market

Bajaj Auto has introduced the all-new Discover 125, aiming to redefine the 125cc commuter motorcycle segment in India. With a perfect blend of style, performance, and affordability, the bike is designed to cater to urban commuters, rural users, and first-time motorcycle buyers.

Fresh Design and Eye-Catching Features

The 2024 Bajaj Discover 125 boasts a refreshed design with sharp lines and bold contours. Key design highlights include:

  • Aggressive headlamp cluster with LED DRLs.
  • Redesigned fuel tank shrouds and muscular side panels.
  • Sleek LED taillight and integrated grab rail.
    Available in Fiery Red, Electric Blue, and Graphite Black, the bike’s premium graphics and alloy wheels make it stand out on the streets.

Performance That Excels

The Discover 125 is powered by a refined 124.45cc single-cylinder air-cooled engine, delivering:

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  • 11.5 PS power at 7500 rpm.
  • 11 Nm torque at 5500 rpm.

Bajaj’s patented DTS-i technology ensures smooth performance and a class-leading mileage of 65 km/l, making it an economical choice for daily commuters.

Comfortable Ride for Indian Roads

The Discover 125 features:

  • Telescopic forks with anti-friction bushes (front) and Nitrox gas-charged shock absorbers (rear).
  • Long, padded seat for rider and pillion comfort.
  • Ergonomic upright seating position for fatigue-free commutes.

The braking system includes a 240mm front disc and a 130mm rear drum, with CBS for added safety.

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Features That Add Value

The bike comes equipped with modern features like:

  • Semi-digital instrument cluster with gear position and fuel efficiency display.
  • USB charging port for on-the-go device charging.
  • Energy-efficient LED lighting for headlamps, taillights, and indicators.
  • Side-stand indicator and engine kill switch for added safety.

Target Audience and Competitive Position

The Discover 125 targets a diverse audience:

  • Urban commuters looking for reliability.
  • College students wanting style and affordability.
  • Rural buyers needing a versatile bike for personal and commercial use.

It competes with Honda CB Shine, Hero Glamour, and TVS Raider, offering a strong mix of features and pricing to gain an edge.

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Bajaj’s After-Sales Support

The bike comes with:

  • 2-year/30,000 km warranty (extendable up to 5 years).
  • 24/7 roadside assistance in select cities.
  • Service reminders via a mobile app.

Environmentally Friendly Design

The Discover 125 complies with BS6 Phase 2 norms, featuring advanced catalytic converters and optimized combustion systems for reduced emissions.

Conclusion: A Promising Game-Changer

The all-new Bajaj Discover 125 combines attractive design, fuel efficiency, and user-centric features, making it a top contender in the commuter motorcycle market. With its affordability and robust performance, it’s set to become a favorite among Indian riders.

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